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MorriSofa

MorriSofa is one of the largest motion furniture manufactures in the world. They have
specialised in OEM (original equipment manufacturing) design for more than two decades, making them a global home
furnishings powerhouse.
MorriSofa's ergonomically designed sofas, armchairs and footstools are manufactured in China before being distributed from its base in North Carolina, USA.

The Challenge: MorriSofa appointed ASCG in August 2019, with an urgent requirement to deliver showroom models to 91 DFS stores across the UK and Ireland. Another major challenge presented to ASCG was the physical location of the MorriSofa warehouse, in Barrow, Cumbria and its traffic flows and limited access.

The Solution: After taking initial steps to implement a WMS and focus on the immediate delivery requirement, ASCG worked with MorriSofa and DFS to create a system that would combine inventory control with order management and an introduce a smooth end to end process. With six new ranges coming to market and the need to implement new Covid-secure delivery measures, MorriSofa required a professional and proven logistics partner.

In July 2020, ASCG delivered the 1,000th customer order to DFS CDC - the 5,000th order was delivered just three months later, in September 2020. By October, ASCG was supporting MorriSofa with further improvements to warehouse efficiencies, setting a target of a 72 hour window between booking and loading - a reduction of +50% on the previous average lag time.
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