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Keith Lawrence

Chief Operating Officer

Keith joined ASCG in 2022 and brings with him two decades of supply chain and logistics experience, having spent most of those at Wincanton in a wide range of warehouse and operations management and leadership roles, supporting blue chip retailers’ supply chains.

Keith also spent time in the retail industry, supporting a fast-growing health & beauty brand and remodelling its supply chain for growth.

At ASCG, Keith leads all warehouse and transport operations in the UK and EU, in addition to the Account Management and H&S teams. As a member of the Executive Leadership team Keith supports business’ strategy and growth, providing bespoke technology-led supply chain solutions for its fast-growing omnichannel retail customers. His focus is providing unrivalled technology-enabled global support for leading retail brands seeking to manage their supply chain and environmental impact.

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