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Lacoste

Founded in 1933 by René Lacoste and André Gillier, Lacoste has become a legendary fashion brand that embodies innovation that has:

✔️ 21 stores
✔️ +250 POS
✔️ +400 employees


The Challenge: Sales volumes were growing, and Lacoste determined that a UK warehouse and fulfilment operation was required to avoid UK-Europe border delays, and to keep products arriving at retailer’s distribution centres on time.

The Solution: Advanced Supply Chain (ASC) specified a range of Value Added Services (VAS) underpinned by its bespoke software solution, Vector, including:


  • A warehouse management system was specifically configured to set-up Lacoste’s warehousing and fulfilment operation in the UK.
  • Touchscreen kiosks were installed to produce packaging labels on demand. The kiosks are connected to the web-based supply chain management solution to enhance carton tracking, and provide Lacoste with accurate, real-time visibility of stock inventory.
  • Accurate labelling and data input feeds into Vector’s transport management system to optimise the movement of ASC’s fleet. This enables the consolidation of orders across ASC’s other customers

Stuart Greenfield, Sales Director, said:"It’s been great to support the creation of Lacoste’s UK-based supply chain operation, as they had a clear brief and specified goals for optimising performance. They determined key areas where they needed to realise added value to handle fast-growing volumes and support global growth ambitions. Results and customer feedback show we’re delivering against their brief."
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