Chery Jaguar Land Rover

A wholly managed Control Tower that comprehends both the German and United Kingdom supply chain environments.

Our Client

Chery Jaguar Land Rover Automotive Company Ltd is an automotive manufacturing company headquartered in Changshu, China. A 50:50 joint venture between UK - headquartered Jaguar Land Rover, itself a subsidiary of Tata Motors of India; and Chinese state owned automaker Chery, it was formed to allow ssembly of Jaguar Cars and Land Rover vehicles in mainland China. Even without this venture, China was Jaguar Land Rover’s third largest market. The Situation In partnership with Syncreon and Sinotrans, to provide dedicated global forwarding solution for Chery Jaguar Land Rover logistics and further develop a set of global forwarding solutions to improve visibility and optimize Chery Jaguar Land Rover inbound logistics network.

The Solution

To make a dual logistics control problem a logically centralised one, to design a common communication layer into the Supply Chain, to gather information from all network elements (topology), to disseminate control information to all network elements of the JLR supply chain.

Our Solution

Using Intelligent Logistics principles to implement a Global transportation infrastructure with LEAN methodology and the introduction of supply chain best practices to reduce costs. This was achieved by the introduction of a Network Operating System – the ASC Vector System that was complemented by managed Control Tower concept.

Syncreon Germany and Syncreon UK to use one booking platform

  • All European Ocean Freight Bookings on single IT platform (Vector)
  • All German and UK haulage though single Logistics Control Tower
  • All German and UK DUCR / MUCR processed with same ASC team in UK
  • All JLR shipment data is stored and managed centrally by ASC in real time

Our Measurable Results

  • Introduced visibility into Chery Jaguar Land Rover long supply chain
  • Achieved market leading service levels
  • Introduce best practices and standardise them
  • Lowered logistics costs

Continual Improvement

Expanding the breadth and depth of simultaneous visibility, collaboration, and coordination across multiple strategic partners of Chery Jaguar Land Rover entire supply chain which will lead to the evolution of one tightly integrated supply network.


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Advanced Supply Chain Group reimagine your supply chain through our Intelligent Logistics approach. We apply science and technology to your specific needs, to deliver the most effective, efficient and cutting edge supply chain possible.

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