Innovating beyond drones – Transforming the supply chain

With the concept of drone delivery capturing the imagination – and column inches – and discussions continuing around the evolution of the supply chain and the importance of innovation, Supply Chain Digital caught up with our CEO, Mike Danby, to gather his thoughts on maximising potential. Mike believes that while innovations such as drone delivery is crucial in driving the industry forward, it’s important that they don’t distract from the opportunities that are workable in the here and now. ASCG is committed to supporting retailers in tackling – and staying ahead of – the challenges that they are facing today.

Mike said: “Innovation in the supply chain can support retailers in exceeding consumer expectations, streamlining and increasing visibility throughout, making efficiencies and reducing costs. Extensive conversation around drone delivery has brought logistics into mainstream conversation, yet this fixates on last-mile delivery. While it’s a lucrative market and a vital part of the supply chain, we shouldn’t forget the bigger picture, in which innovation is also much-needed.

“The reality is, the logistics industry isn’t yet making the most of the technology we already have. More advanced use of data has the potential to revolutionise the supply chain – data we have at our fingertips already, but aren’t utilising to its full potential.

“At Advanced Supply Chain Group (ASCG), we’ve long championed the need for investment in new technologies that will allow retailers to compete successfully in what is a highly competitive, fast-moving global environment. Technology is the way to do that. At ASCG, we create bespoke technology that allows retailers to disrupt established, staid processes, shaking up ‘traditional’ systems. Our bespoke solutions put retailers at the forefront of innovation in omnichannel, harnessing new opportunities offered by the IoT and big data to deliver an enhanced experience, boost sales and create a smarter supply chain.”

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