ASCG rebrand marks 21st year of business


Advanced Supply Chain Group has unveiled a rebrand and website as the business set sights on ambitious growth plans.

The business, which provides an end-to-end supply chain service, from source to shelf, announced growth of 30% in 2017.

This is attributed to Advanced Supply Chain Group’s intelligent supply chain model and the focus placed on innovation in collaboration with clients. The rebrand is set to position the business for its ongoing investment in technology, people and infrastructure.

CEO of Advanced Supply Chain Group, Mike Danby explained: “We’ve come a long way since starting life as a garment processor more than two decades ago. Since then technology has become the fabric of our business, enabling us to expand our services and customer base.

“As we embark on our 21st year of business it was clear that our existing brand did not represent where we are today as a business. While the industry continues to develop at pace, our focus will remain on developing technology-led solutions for our customers, setting best practice for the industry. We are confident our new brand will provide the foundations for us to build on towards our next phase of growth.

“What’s more, we’re a people business and people need purpose. The work delivered around our values and culture as part of this brand process has engaged teams and the feedback has been great. Employees are proud of the company they work for.”

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