A Day In The Life Of… Claire Webb

Head shot of managing director at advanced supply chain group, Claire Webb.
Claire Webb, managing director at Advanced Supply Chain Group.


Claire Webb, managing director at Advanced Supply Chain Group, takes us through a typical day in the life, from getting up and driving to work, juggling meetings and the day-to-day, to going home and relaxing with a good book. 


I live in Bawtry, South York­shire, al­most in Not­ting­hamshire, so it’s typ­i­cally an early start most morn­ings. I tend to leave the house at around 6.45am, head­ing to our of­fices on the Euroway Trad­ing Estate in Brad­ford. Although the jour­ney takes about one and a half hours, I re­ally don’t mind the driv­e. It’s a good op­por­tu­nity to lis­ten to the ra­dio and catch-up on the news and when I’m sit­ting in traf­fic, I use the time to think through the day ahead.

I joined ASCG around eight months ago now and I’m still en­joy­ing tak­ing the time to get out and meet peo­ple through­out the com­pany.

"I really am a firm believer in making an effort to build a rapport with people"

This morn­ing I’ll be meet­ing with mem­bers of the IT team. While it’s easy to talk about the im­por­tance of peo­ple in busi­ness and throw around buzz terms like ‘em­ployee en­gage­ment’, I re­ally am a firm be­liever in mak­ing an ef­fort to build a rap­port with peo­ple. This needs to be gen­uine and is only pos­si­ble if you take the time to un­der­stand what mat­ters to peo­ple and what makes them tick. It helps con­nect em­ploy­ees with the busi­ness and cre­ates a much more pos­i­tive place to work.

Although the meet­ing with the IT team will cover-off updates on soft­ware de­vel­op­ment projects and other prac­ti­cal de­tails about the per­for­mance of the sys­tems we’ve de­vel­oped for clients, it also en­cour­ages the team to share any ideas, opin­ions and con­cerns.

This is what re­ally drives in­no­va­tion and en­ables us to cre­ate tech­nol­ogy so­lu­tions that make sup­ply chains quicker, eas­ier and more ef­fi­cient for our cus­tomers. It’s the best part of the meet­ing and about spend­ing time with peo­ple – it’s when you get to see what mo­ti­vates and ex­cites them.

I al­ways try to make a point of us­ing time dur­ing each morn­ing to look at ex­actly what we’re work­ing on, both from a broader strate­gic point of view and to also con­sider key tac­tics.

Our op­er­a­tions are help­ing high street stores, on­line and om­ni-chan­nel re­tail­ers move thou­sands of prod­ucts around the world, ev­ery day.

It’s im­por­tant that we’re con­stantly tak­ing stock of how we’re de­liv­er­ing against client ex­pec­ta­tions and how mar­kets and op­er­a­tions are chang­ing.

The rate of change in ar­ti­fi­cial in­tel­li­gence and dig­i­tal tech­nolo­gies through­out the world of lo­gis­tics is in­cred­i­ble and we want to en­sure that we’re al­ways keep­ing our­selves and clients ahead of the curve.

Lunch to­day is a quick one and mainly in­volves re­sist­ing temp­ta­tion to tuck into some de­li­cious look­ing cakes the team has baked to cel­e­brate a birth­day. This af­ter­noon I’ve got a few one-to-one meet­ings in the diary with dif­fer­ent mem­bers of our se­nior man­age­ment team.

These pro­vide a good op­por­tu­nity to chal­lenge our­selves to make sure we’re liv­ing our com­pany val­ues, rather than sim­ply be­ing some­thing that look good on our web­site.

I al­ways try to re­lax at the end of the day with a good book. I’m cur­rently read­ing The Joy of Work, which is all about work­place cul­ture and lov­ing what you do.

‘Peo­ple’ form one of our six core val­ues and dur­ing a meet­ing with our Peo­ple Direc­tor, Derek Wright, we’ll be look­ing at new ini­tia­tives to pro­mote bet­ter per­sonal well­be­ing.

This in­cludes small daily ef­forts like the pro­vi­sion of free fresh fruit for staff as well as a long-term fo­cus on cre­at­ing a truly great place to work in which our peo­ple feel sup­ported and nur­tured at work and in the rest of their lives.

I’m also meet­ing with our com­mer­cial team to run through our new mar­ket­ing strat­egy and take a look at some new IT-fo­cused sales brochures.

We in­vest heav­ily in de­vel­op­ing be­spoke soft­ware pro­grammes that meet a cus­tomer’s spe­cific sup­ply chain ob­jec­tives, rather than try­ing to sell off-the-shelf so­lu­tions.


Many cus­tomers share the same goals of im­prov­ing ef­fi­cien­cies and stream­lin­ing op­er­a­tions, but their pro­cesses, sys­tems, chal­lenges and op­por­tu­ni­ties are all dif­fer­ent and a be­spoke ap­proach proves more ef­fec­tive.

We want the new brochures to show­case our soft­ware ex­per­tise with­out the hard-sell or tech­ni­cal jar­gon. The brochures look great and with just a few small changes, they will be ready for our founder and ex­ec­u­tive chair­man Mike Danby to take on a trip to the US next week.

I al­ways try to re­lax at the end of the day with a good book. I’m cur­rently read­ing The Joy of Work, which is all about work­place cul­ture and lov­ing what you do. I like it be­cause it’s not full of cor­po­rate spiel or im­prac­ti­cal work­place the­o­ries.


This article originally appeared in the Yorkshire Post

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