To capture consumers’ hearts and minds, retailers can no longer simply offer the product they want at a price they want – shoppers are demanding an experience that offers convenience at every touchpoint.
The supply chain is shaped by consumer demand; where retailers once held all the cards, consumers have acquired the power to not only demand what they want, but when and where they want it as well. Retailers who are thriving in the current market are the ones embracing innovation and being bold with pioneering supply chain solutions.
Innovative new technologies are enabling retailers to successfully deliver an omni-channel experience that utilises e-commerce platforms, while also breathing life into bricks and mortar stores.
At ASCG, we have long-championed the need for investment in innovation to keep pace with the rapid advancements in e-commerce. We support retailers by developing and delivering supply chain solutions to meet sophisticated customer expectations around experience and convenience. Our bespoke solutions put retailers at the forefront of innovation in e-commerce, harnessing new opportunities offered by the IoT and big data to deliver an enhanced experience, boost sales and create a smarter supply chain.
A logistics partner should be agile and innovative, able to respond to new challenges and opportunities, proposing new solutions that allow retailers to meet consumer expectations, while improving efficiencies, speed and reducing cost.
New technology is reshaping the industry at an incredible pace – at ASCG we’re focused on keeping our customers at the forefront of that innovation, developing bespoke solutions to keep pace with consumer demands and deliver a consistently great experience at every touchpoint. Retailers that lag-behind will see consumers voting with their wallets.
Look out for leading fashion industry magazine Drapers’ Multichannel Retail Report published on the 27 April, which we’re pleased to be sponsoring. We’ve given Drapers our thoughts on why driving innovation in the retail supply chain is more vital now than ever.